Six campaigns from The Marketing Arm earn nine Pro Awards
The Marketing Arm
October 12, 2009
DALLAS – Six programs created and managed by The Marketing Arm earned gold, silver, or bronze at last week’s Pro Awards gala in Chicago.
In total, The Marketing Arm and its clients claimed nine awards, including three gold, four silver, and two bronze.
Now in its 16th year, the Pro Awards are one of the industry’s highest honors, recognizing the most creative promotional marketing ideas for engaging consumers.
Among the campaigns recognized were programs for State Farm, AT&T, GameStop, and Frito-Lay.
The AT&T “Team USA Soundtrack” won two golds – one for “Best Sponsorship” and one for “Best Interactive” – along with a bronze for “Best Creative.” The campaign also earned honorable mention in two other categories.
The “Soundtrack” program tied campaigns for HBO’s “True Blood” series and Del Monte’s Meow Mix as the most-awarded program of the competition, earning recognition in five categories overall.
Three of The Marketing Arm’s campaigns for Frito-Lay’s Doritos brand were honored. The Doritos “Crash the Super Bowl” promotion earned gold for “Best Use of PR” and silver for “Best Use of Games and Contests.” Doritos “The Quest” won silver in the “Best Interactive” category, and Doritos “Unlock Xbox” took home the silver for “Best Campaign Targeting a Micro Audience.”
A promotion for GameStop’s launch of the “Guitar Hero” videogame won silver as the “Best Retail/Co-Marketing Campaign.” And the “Call Your Shot” promotion for State Farm earned a bronze in the “Best Sponsorship” category.
“To bring home so much hardware from this competition speaks volumes about the quality of ideas and high level of service we’re delivering to our clients,” said Ray Clark, founder and CEO of The Marketing Arm. “At the same time, we recognize that it’s about helping our clients win in the marketplace. The good news is, these programs did just that – they engaged consumers and moved the needle for some exceptional brands.”