The Tiger Woods Brand: Broken Beyond Repair?

Tiger Woods

April 7, 2010

Originally published on the BBC Online

Does golf need Tiger more than Tiger needs golf? The worth of the brand to the sport. And how the value of the brand has fallen - can it come back? Davie-Brown Entertainment tracks public attitudes to sports stars to marry them with products on the screen. Its president on how the marketability index has fallen for Woods.

And a personal take from Dave Zirin who wrote "A People's History of Sports in the United States". He thinks Woods stayed silent when he should have spoken out in favour of causes that affected the poor.

Listen Now



Copyright © 2009 Davie Brown Entertainment

back to top