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April 4, 2008

Welcome to the Inaugaural Issue of Davie Brown’s Entertainment News

Hey there. Here’s our first issue of Entertainment Marketing news, well, all the stuff we feel is sufficiently interesting and/or sufficiently self-serving! We hope you enjoy it. If not, simply click here to unsubscribe. Or let us know what you think. And of course, feel free to email this along to any other folks who might enjoy it. Thanks.

In this issue:

  • Feature - Defining Points of Engagement by Dan Belmont
  • The biggest plays in TV, Film, Music, Gaming and Talent
  • What's happening in entertainment and marketing
  • The best of the best programs from our sister agencies
  • Get in touch with us

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Define Points Of Engagement

Dan Belmont

By Dan Belmont

Originally published in Brandweek, June 18, 2007

June 18, 2007

Last year I clipped a Stuart Elliott article from The New York Times that, in a way, I never stopped reading. The story quoted two top retail execs: Wal-Mart CMO Stephen Quinn and Cammie Dunaway, CMO of Yahoo! Here, respectively, is what they said:

"Today, the customer is in charge, and whoever is best at putting the customer in charge makes all the money." And: "Allow consumers to help you shape the brand experience. . . . Content is no longer something you push out. Content is an invitation to engage..." >>Read More

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Television

"Top Chef" - Bravo

Top Chef and Tava Create "Travels"

The production company behind “Top Chef,” The Magical Elves, (with direction from Tava brand and DBE) will produce “Tava Travels,” a short form branded series featuring former “Top Chef” contestants as they discover and prepare new cuisines inspired by the regions and flavors of Tava (Tahiti, Brazil and the Mediterranean). This 10-part original series will leverage the equity of the

“Top Chef” brand and focus on the journey of food discovery thus bringing Tava’s brand essence to life.

Tava Travels” will broadcast exclusively on BravoTV.com during “Top Chef 5,” which launches in November of 2008 with a possibility of distribution through Westin Hotels, Tava.com and other potential viral distribution partners upon completion of the exclusivity window.

The series will anchor a comprehensive partnership with “Top Chef 5 ” and BravoTV.com which includes on-air vignettes (cut from “Tava Travels” webisodes) driving viewership to BravoTV.com, exclusive in-show placement, on-line consumer sweepstakes offering consumers trips to the Tava regions and rights for other promotional and account specific extensions.

This program will be the first on-line series extension of “Top Chef,” that will offer Tava consistent presence and engagement with a targeted, avid and upscale Bravo and “Top Chef” fan base across an entire season of the Emmy nominated show.

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Film

Iron Man - Paramount

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Music

Chester Bennington - Linkin Park

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Gaming

The Bourne Conspiracy - Sierra

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Talent

Roger Federer

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The Big Program

Roger Federer

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Links to trades/stories

The Lone Ranger graphic novel - Dynamite Entertainment

Disney Preps Lone Ranger Remake - The Hollywood Reporter
Writers Ted Elliott and Terry Rossio are going from "shiver me timbers!" to "Hi-ho Silver!"

The writing duo, best known for their work on the "Pirates of the Caribbean" films, are in final negotiations to write a live-action big-screen adaptation of "The Lone Ranger" for Disney and producer Jerry Bruckheimer.

This Years Box Office So Far - Variety

X-Files 2 Teaser Poster Is Just What You'd Expect - I Watch Stuff

Callies Returns To "Prison Break" - Dark Horizons

Reebok Fills CMO Spot - Brandweek

AT&T to Launch Mobile TV Service - AdWeek



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