VICTORIA’S SECRET SELECTS DAVIE BROWN ENTERTAINMENT AS AGENCY OF RECORD
Leading Entertainment Marketing Consultancy to Represent Victoria’s Secret in Entertainment Marketing Efforts
LOS ANGELES – February 4, 2009 – Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained as the Agency of Record by Victoria’s Secret. DBE will strategically lead all entertainment initiatives within film, television, and industry influencer outreach for the intimates giant. Victoria’s Secret joins Victoria’s Secret PINK among DBE’s roster of top-tier clients.
“We’ve been thoroughly impressed with the work dbe has performed over the years with Victoria’s Secret PINK and are thrilled to streamline our entertainment marketing efforts,” said Monica Mitro, Executive Vice President, Victoria’s Secret Public Relations. “Victoria’s Secret has long enjoyed pitch-perfect initiatives that leverage our strong brand equity, we’re looking for dbe to use their strategy and creative thinking and build upon that.”
Los Angeles-based Davie Brown Entertainment, a division of The Marketing Arm, is tasked with elevating the Victoria’s Secret brand within the entertainment industry by initiating targeted outreach and brand integration throughout film, television and laser-focused influencer seeding. DBE will utilize Victoria’s Secret’s many brand assets from its nationwide retail presence, to its famed Supermodels, the celebrated Fashion Show, VictoriasSecret.com and more.
"Victoria's Secret is one of those rare brands that genuinely reinvented its category," says Lori Kotarski Nelson, Executive Vice President at Davie Brown Entertainment. "We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."
About Limited Brands
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place. For additional information please visit www.limitedbrands.com.
About Davie Brown Entertainment
Operating within Omnicom Group Inc. (NYSE:OMC) and founded in 1985, Davie Brown Entertainment (www.DavieBrown.com) is an entertainment consulting and activation agency. For over 23 years, Davie Brown has developed the entertainment strategy for leading brands in film, television, music and gaming. Services include branded content development and production, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, as well as product placement and event production. Based in Los Angeles, Davie Brown has 60 employees with additional offices in New York, Chicago and Dallas. For more information visit www.daviebrown.com.
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com <http://www.themarketingarm.com> ) is a promotions and events agency specializing in entertainment, sports, cause, and multicultural marketing. Founded in 1993, The Marketing Arm includes six branded business units: Davie Brown Entertainment, Millsport, Usmp, Wave, Ipsh, and Kaleidoscope. The agency is based in Dallas with offices in Los Angeles, New York, San Francisco, Chicago, Charlotte, and Bentonville (Ark.).
The Marketing Arm is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com <http://www.omnicomgroup.com> ), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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