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TailsandCompany.com Online Retail Boutique Opens, Luxury is Going to the Dogs (and Cats!)

High-End E-Commerce Site Gains Support from iVillage, Merges Billion Dollar Pet and Online Shopping Industries and Benefits Pet-Related Charities

Tails & Company

CHICAGO, May 20 /PRNewswire/ -- Premium online pet boutique, TailsandCompany.com, launches today with media and online support from iVillage, owned by NBC Universal. The site offers boutique online shopping for pet products and will claim a portion of the $41 billion spending power of dedicated pet lovers nationwide.

With the motto "Return the Love," the site is the exclusive online retailer of upscale merchandise for dogs and cats. "TailsandCompany.com offers the ultimate one-stop shopping experience online for pet owners," says site co-founder and 15-year pet industry veteran Nancy Baird. "You can't find the selection of luxury items we offer anywhere else -- the site is one of a kind."

With product price points ranging from $25 to $500, the online boutique is supported by a branding partnership with iVillage, the leading online community site for women. The agreement is expected to deliver valuable impressions by harnessing the power of Internet ads.

"Our audience is passionate about their pets," said Linda Boff, Chief Marketing Officer of iVillage. "We're excited to offer them the chance to spoil their animal companions through working with TailsandCompany.com."

Not only will the site's customers have the opportunity to pick from hundreds of unique products available, such as Kitty Catbernet(R), Poochi Sushi(R), Mutt Merlot(R), and RoamEO(R) (pet locating GPS technology), but they will also help fund the programs of one of the oldest and most respected animal companion dog organizations through their purchase. TailsandCompany.com will dedicate a portion of sales and a section of the site to raising awareness and funds for the Guide Dog Foundation, its sister organization, America's VetDogs and PAWS (Pets Are Worth Saving), the national model for No Kill shelters.

TailsandCompany.com was founded by two Chicago women, Nancy Baird and Roe Faraone, brought together by their own special relationships with family pets, friends and a commitment to giving back to the pets that provide their owners unconditional love. The site will continue to provide updates with new and exciting features on health and wellness tips for pets and their owners as well as new, private label products.

"We believe the nicest thing you can do for someone, is to do something nice for their pet," Faraone explains. "With the premium products on the website and the support of iVillage, we intend to continue to innovate and create an exciting destination for pet owners."

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Contact:              

Pilaar Terry                                                                          
Davie Brown Entertainment                                             
310-979-1927                                                                     
pterry@daviebrown.com  

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Copyright © 2008 Davie Brown Entertainment

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