Our History



Ray Clark founds The Marketing Arm as a division of Athletic Resource Management


TMA plans the “Scottie Pippen Ameritech All-Star Classic” charity game featuring Pippen and Michael Jordan


TMA creates the “Doritos Presents Inside the Game with Michael Jordan” that airs during the NCAA Final Four


TMA produces TV spots for Ameritech Cellular starring Pippen

TMA activates Nokia’s sponsorship of the Sugar Bowl


Omnicom acquires TMA


TMA lands SBC account


TMA acquires US Marketing & Promotions (USM&P), an event marketing agency founded in 1984


TMA acquires Millsport, a sports sponsorship consulting agency founded in 1975


TMA acquires Davie-Brown Entertainment, an entertainment marketing agency founded in 1980


TMA earns top spot on PROMO magazine’s annual top 100 list

TMA acquires mobile marketing agency ipsh!

TMA launches the Celebrity DBI


TMA launches its multicultural practice


Adweek names Doritos “Crash The Super Bowl” – a program concepted and managed by TMA – one of the best promotions of the decade


TMA tops PROMO magazine’s “Most Creative Agency" list

TMA named one of the “Best Places to Work” by Workplace Dynamics


TMA named “Best in Sports Event & Experiential Marketing” by the Sports Business Journal


Chief Marketer magazine names TMA “Agency of the Year”

TMA named “Best in Corporate Consulting” by the Sports Business Journal


TMA celebrates its 20th anniversary

TMA earns two Cannes Lions for its Pepsi “Uncle Drew” branded content


TMA acquires Fanscape, a social media agency founded in 1998


TMA creates the “Real Strength” spot for Dove that airs during the Super Bowl


Alcone & Platinum Rye Entertainment become part of TMA.